What the heck does social media have to in relation to SEO? At MWI we hear this a lot from potential and current clients. While social media has been a growing channel for marketing in recent years, most businesses have yet to benefit from it. This is especially true for companies that are investing in SEO. While the benefits of using social media might not be immediately apparent, they’re crucial for SEO help. Out of the numerous reasons you should think about the use of social media in your online strategy Here are five reasons it’s important to SEO.

1) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines utilize online conversations in their algorithm for ranking. If people tweet, share, like or comment on the content they like it is referred to as a social engagement. A piece of content that has more social engagements is likely to have more social signals. Social signals are utilized by search engines to determine the quality of content. It’s a method of determining what content people find useful and what their algorithm decides is top-quality. If the content you’re looking at receives lots of social engagement, it can be instantly indexable.

2) Link Building

It’s long gone from the time when you could go out and ask for links from other websites. Google’s Panda/Penguin algorithm has forced SEOs to build links the old-fashioned way: write good quality content that is pertinent. What is the best way to reach websites that will link to your website, even if you ask them directly, which would be thought to be “unnatural”? Social media is the way to go. Social media allows you to put your content in front of people who are interested and could be influenced to link to it in the event that it is worthy of linking to. People who promote your content to others increasing your influence.

3.) The amplifying of content

You can create all the high quality content you want, but it won’t gain significant traction without the aid of amplification. Marketing via email is a great way of amplifying the content you create, but it won’t be able to reach the people on your list of marketing contacts. You can reach new audiences via social media. If you post your content to your followers, they will share it with their own followings If they are satisfied with the content. They will then also share it with their friends to increase your reach. In return, you will gain an abundance of relevant traffic and inbound links, as well as social signals , and brand awareness – all of which are utilized by search engines in determining content quality.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines use brand name and reputation to determine the credibility of your website and how trustworthy it needs to be for their ranking algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. This is what Google calls a co-citation. The creation of these co-citations via social media can help increase Google’s trust and confidence in your website as well as helping by using branded search terms.

5) Social Indexing

Search engines have been indexing social media sites since a while so they can now show up in results pages for search engines. This lets your brand Fatredbear.redprism.co.uk/index.php?title=5_Reasons_Why_Social_Media_Is_Essential_For_SEO appear in search results for branded searches on more than just your company website. This is even better. Individual tweets from Twitter were initially indexed and included in search results, too providing another method to get your content noticed in the search results. However, it was only temporary, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.