What the heck does social media have to do with SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is rapidly growing channel for marketing that most companies have only started taking advantage of in the last few years. However, it’s vital to take advantage of it – especially if you’re investing resources into SEO. While the benefits of using social media are not immediately apparent, they’re vital for SEO support. Out of the numerous reasons you should think about social media as a part of your overall strategy to be online, here are 5 reasons why it’s crucial for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for a long time. Social engagement occurs the time when people share, like, comment, share, or tweet about an article. The more the number of social interactions that a piece content is able to get, the more social signals you build to your site. These social signals are used by search engines to rank the content. This is a way for search engines to decide what people find most useful and also what they consider to be as high-quality. The content you’ve created can be quickly indexed when it’s getting a lot of social interactions.

2.) Link Building

Long gone are the days of asking for websites to link to yours. Google’s Panda/Penguin algorithms are forcing SEOs to build links by using the traditional method of creating high-quality content that is relevant. How do you reach websites who are willing to link to your site, if asking them directly would be thought to be “unnatural”? Social media is the answer. Social media lets you share your content with appropriate audiences that are willing to link to it if it is worth linking to. They will also be able to share your content with other people and boost your authority.

3.) The amplifying of content

You can make all the good-quality content that you wish to, but it won’t gain an enormous amount of attention without amplification. Marketing via email is great method to boost content , but it can only get to those on your list of marketing contacts. The possibility of reaching new audiences is through social media. If you send your content out to your followers, they’ll be sure to share it with their own followings in the event that they find it helpful. This will allow them to recommend your content to their followers, thereby increasing your reach. In return, you gain an abundance of relevant traffic including inbound links, social signals and brand awareness All of these are utilized by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals

Search engines may use your brand’s reputation and image to assess the credibility of your website and how reliable it ought to be for their ranking algorithms. Alongside boosting your content Social media can also increase brand recognition. Google refers to this as co-citation. Making these co-citations with social media can boost Google’s trust and confidence in your website , and will also help by using branded search terms.

5.) Social Indexing

Since the search engines index social media accounts and display them on search results pages. This lets your company’s brand show up in search results for brand-related queries, which aren’t limited to your company website. However, it’s even more than that. Individual tweets from Twitter were once indexable and included in search results. This enabled your content to be more prominent in search. It was only temporary for Terraluna.wiki/index.php/User:IsaacDelamothe3 a few months before Google decided to discontinue the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.