What can social media have to offer SEO? At MWI, we get these questions frequently from our the current and potential clients. Social media is a fast expanding marketing channel that many businesses have only begun taking advantage of in the past few years, however it’s essential to utilize it particularly if you’re investing resources into search engine optimization. Although the benefits of social media may not be immediately obvious, Www.kaawan.com/index.php/5_Reasons_Social_Media_Is_Crucial_For_SEO they are essential for SEO support. Here are five reasons why social media is vital to SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. A social engagement happens the time when people share, like, comment or share a tweet about a piece of content. The more the number of social interactions that a piece content receives, the more social signals you send to your website. Search engines evaluate these social signals and consider it a quality factor when ranking content. It’s a way of evaluating the quality of content that people are able to use over what their automated algorithm determines to be good quality. A piece of content can also be indexed instantly when it’s getting a lot of social interactions.
2.) Link Building
It’s long gone from the time when you could go out and ask for links from other websites. Google’s Panda/Penguin algorithms have compelled SEOs to linkbuild using the old method: make top-quality content that’s relevant. But how do you reach sites that would be willing to link to your content , if asking them directly is thought to be an “unnatural” link building practice? Social media is the solution. Social media lets you post your content and share it with interested audiences who might be willing to link to it, if it is worth linking to. These people will be able to share your content with other people, increasing your influence.
3) Content Amplification
No matter how top-quality the content you publish, it will not be popular without amplification. Marketing via email is a great way of amplifying content but it will only be able to reach the people on your marketing list. Social media enables you to expand your reach with your content. After you have shared your content, your followers will also share it with their following when they are satisfied with the content. They will also recommend your content to their followers, increasing the reach of your content. As a result, you get many relevant visitors and inbound links, as well as social signals , and brand awareness All of these are utilized by search engines to judge the quality of the content.
content amplification lifecycle
4.) Brand Recognition and Signals
Search engines will use your brand’s name and reputation to determine the quality of your site and how trustworthy it must be in their ranking algorithms. Alongside boosting your content social media can also help increase brand recognition. This is what Google refers to as a co-citation. Building these co-citations using social media will help improve Google’s trust in your web page and also assist with search queries that are personalized.
5.) Social Indexing
Since search engines index social media sites which means they show on search results pages. This lets your company’s brand be displayed in search results for specific queries that aren’t only restricted to your business’s website. It gets even more effective. Individual tweets on Twitter were at one time indexed and displayed in search results as well which gave another means to ensure your content’s ranking in the search results. It was temporary, however, and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.