What do social media platforms provide in terms of SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Although social media has been a growing channel for marketing in recent times, many companies have not yet started to take advantage of it. This is particularly important to consider if you’re planning to invest in SEO. While the benefits of social media may not be immediately obvious, they are crucial to SEO help. Below are five reasons why social media is vital to SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for quite some time. A social engagement happens when people like, comment or share a tweet about an article. The more the number of social interactions that a piece content has, the more social signals it will bring to your website. Search engines evaluate these social signals and then use them as an element of quality when evaluating the content. This is a way for search engines to determine what people find most useful and what their algorithms consider as high-quality. Content can be quickly indexed whenever it’s attracting a significant amount of social interactions.

2) Link Building

Long gone are the days of soliciting websites to link to your site. Google’s Panda/Penguin algorithms are forcing SEOs to build links in using the old method: make high-quality content that is relevant. But how do you reach websites willing to link to your content , if you ask them directly, which is an “unnatural” practice for building links? Social media is the solution. Social media enables you to present your content in front of people who are interested and could be influenced to link to it when it’s worthy of linking to. They will also promote your content to others and boost your authority.

3) Amplification of content

It doesn’t matter how high-quality your content is, it’s not going to be popular unless you amplify it. Sure, email marketing is an excellent method to amplify content, but it will only reach the people in your marketing database. You can also reach new audiences through social media. When you share your content, those who follow you will share it with their following when they are satisfied with the content. These people will then recommend your content to their followers, increasing the reach of your content. In return, you will gain an abundance of relevant traffic such as inbound links, social signals , and brand awareness All of these are utilized by search engines to determine the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals

Brand identity and awareness can tell search engines much about the credibility of your website and the degree to which it should be respected in their ranking algorithms. Social media is a great way to increase an image for your business and also boosts the content you publish. This is what Google calls co-citation. The creation of these co-citations via social media can help increase Google’s trust and confidence in your website as well as helping by bringing in search queries that are branded.

5.) Social Indexing

Since search engines index social media accounts which means they show on search results pages. This lets your company’s brand appear in search results for specific queries that aren’t restricted to your website. But there’s more than that. Tweets on their own from Twitter were once indexed and زيادة متابعين تويتر included in the search results. This allowed your site to be more prominent in search. This was just temporary for a few months until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.