What do social media platforms have to offer SEO? MWI gets this information a lot from clients who are prospective or current. While social media has become an increasingly popular channel for marketing in recent years, most companies have not yet started to benefit from the potential of it. This is especially important for companies that are investing in SEO. Creating and managing social media accounts is extremely important for supporting SEO efforts, though the benefits are not immediately evident. There are many reasons to think about the use of social media in your online strategy, here are 5 reasons why it is essential to SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for a long time. When people tweet, like, comment or share the content they like it is referred to as a social engagement. A piece of content that has more engagements on social media will show higher social signals. Search engines analyze the social signals they receive, and use them as an index of quality when ranking content. It’s a way to determine what content is popular with users and what their algorithm determines to be of high quality. If a piece of content receives lots of social engagement, it can be instantly indexed.

2.) Link Building

The days of going out and soliciting websites to add links to your site. Google’s Panda/Penguin algorithms have compelled SEOs to build links the old-fashioned way: write high-quality content that is relevant. What is the best way to reach websites who are willing to link to your content, if the request is considered “unnatural”? Social media can help. Social media allows you to post your content and share it with appropriate audiences that are willing to share it with others, should it be worth linking to. They will also share your content with their networks and increase the reach of your content.

3) Content Amplification

No matter how top-quality the content you publish, it’s not going to achieve much success unless you amplify it. Email marketing is an effective method to increase the reach of your the content you create, but it won’t reach people in your marketing list. You can reach new audiences via social media. After you have shared your content, your following will share it with their following in the event that they find it helpful. They will also share your content with their followers, increasing the reach of your content. In return, you gain many relevant visitors and inbound links, as well as social signals , and brand awareness All of which are utilized by search engines to assess the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals

Brand identity and awareness can tell search engines an awful lot about the overall quality of your site and how much it is considered reliable in their ranking algorithms. Apart from boosting the quality of your content social media can also help build brand awareness. Google refers to this as co-citation. These co-citations are built by using social media to boost Google’s credibility and aid in brand-name searches.

5) Social Indexing

Search engines have been indexing social media accounts for a number of years now, which means they now show up in the search results pages. This enables your brand to appear in search results that include branded search queries on more than just your company website. This is even better. Individual Tweets from Twitter were once indexed and shown in search results too which gave another means for your content to rank in the search results. That was only temporary for a couple of months before Google decided to cease using it , up to now. Google will once again show tweets in search results, زيادة مشاهدات اليوتيوب so it’s important to leverage it for getting your content ranked.