Despite all of the arguments advanced by the opponents of use of DRM, the system has received a number of advantages. It provides advantages for the content owners, content material customers, and the providers at the similar time. In addition it helps you effectively counter the evil designs of the hackers and unscrupulous traders on the web who try to steal away your intellectual properties. It will also be appreciated that till date no better technology has been devised to counter these dishonest elements excepting the digital rights administration system.

How content material owners acquire

Many of the leading software companies and on-line distributors have been combating to prevent piracy over the years. Copying might enormously damage not only the financial position of the artists and creators but also can tarnish their reputations. The Microsoft Firm got here up with the first Windows Media DRM in the yr 1999. There are a number of useful features within the latest developed software and it offers the content material owners a number of new retailers to reach the consumers. It is also not essential to re-encode the existing contents to avail the functionality of the new software.

This new technology has enabled the rights managers on the operating system platforms to deliver music, videos and multimedia items in a protected and encrypted format. The file formats thus created can be streamed or downloaded straightaway on the computer of the user. They can be directly delivered to the devices linked to the Internet. Builders can now purchase valid licenses and can decrypt the protected media files on the web. Consumers are also allowed to use the licensed decryption keys to use such media files. Even real time encryption is now attainable with the evolution of the new technology.

Benefits for the content service providers

When you go surfing to the Internet you will find innumerable online stores that provide you and distributes digital media files which can be protected with DRM technologies. Now the content providers are quite assured about the protection offered to their digital media files by the technology and may safely expect little copying problems for his or her web contents.

The new technology enables the content service providers to come back up with varied new models which can be designed to broaden their on-line contents. They will now play content acquired by their subscription companies that can now be transferred to the portable units hooked up to your pc with Internet facilities. The process of buying and renewing licenses and access to the web contents are additionally sufficiently speeded up with the new technology. This creates satisfaction among the many prospects and goodwill for the provider. The platform is highly flexible and permits you using number of vehicles to be able to affect the target audience because the provider.

Consumers benefit

Last but not the least the DRM technology has bring up several advantages for the consumers. These include safe content material delivery, playback on the PC, portable gadgets, and the network. For the reason that distribution of the contents are digital it provides the consumers with a handy way to access all the contents they desire to have any time with a lot higher flexibilities and choices. Since you as consumer can now transfer all of the contents to your portable gadget and play them with the new DRM technology allowing you the flexibility, the advantage is that you get the real contents and some duplicated mess.

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