What do social media have to relate to SEO? MWI gets this information a lot from current and prospective clients. Social media is rapidly growing channel for marketing that most businesses have only recently begun taking advantage of in the last few years, however it’s crucial to make use of particularly if you’re investing resources into SEO. Setting up and managing social media accounts is crucial to support SEO efforts, even though the benefits are not immediately apparent. Here are five reasons why social media is essential for SEO.

1) Social Media Signals

It is no secret that Google, Bing, and other search engines utilize online dialogue in their algorithm for ranking. Social engagements occur the time when people share, like, comment or share a tweet about content. Content with more social engagements will have more social signals. Social signals are utilized by search engines to rank content. It’s a way to measure what content is popular with users over what their automated algorithm determines to be top-quality. If the content you’re looking at is receiving lots of social interaction It can be quickly identified.

2) Link Building

It’s long gone from the period when you could just make a request for links from other websites. Since the introduction of Google’s Panda and Penguin algorithms SEOs have to perform link building in the old fashioned way – create high quality content that is linked-worthy. How do you reach out to websites who are willing to link to your content, when they are thought to be “unnatural”? Social media can help. Social media allows you to expose your content to of people who are interested and could be influenced to link to it in the event that it is worthy of linking to. These people may also be able to share your content with their friends which will increase the impact of your content.

3.) Content Amplification

You can make all the top-quality content you like but it’s not going to gain any traction without amplifying it. Email marketing can be a great way of amplifying content but it’s only going to reach those in your list of marketing contacts. You can also reach new audiences through social media. When you share your content, those who follow you will also share it with their following should they find it valuable. The people who share it will be able to share your content with their followers, which will increase your reach. As a result, you get an abundance of relevant traffic, inbound links, Terraluna.wiki/index.php/Five_Reasons_Why_Social_Media_Is_Important_For_SEO brand recognition and social signals All of which are used by search engines to judge content quality.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines can use brand identity and awareness to determine the credibility of your website and how reliable it ought to be in their ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. Google refers to this as co-citation. Building these co-citations through social media will help improve Google’s trust in your website , and will also help by using branded search terms.

5) Social Indexing

Search engines have been indexing social media profiles for some time now, which means they now appear in search result pages. This allows your business to appear in search results for brand-related queries, which aren’t restricted to your website. This is even more effective. Individual tweets from Twitter were once indexed and shown in search results too which gave another means to get your content noticed in search. The program was only temporary, however the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.