What the heck does social media have to in relation to SEO? At MWI, we get these questions frequently from our the current and potential clients. While social media has become an increasingly popular channel for marketing in recent times, many businesses have yet to make use of it. This is particularly important if you are investing in search engine optimization. Creating and managing social media accounts is extremely important for supporting SEO initiatives, but their benefits aren’t immediately apparent. Here are five benefits of social media is essential for SEO.
1) Social Media Signals
It’s not a secret that Google, Bing, and other search engines use online conversations in their algorithm for ranking. Social engagements occur when people like, comment or share a tweet about a piece of content. A piece of content that has more social engagements is likely to have more social signals. Social signals are utilized by search engines to determine the quality of content. It’s a way of evaluating the content that people consider useful over what their automated algorithm determines to be of good quality. If the content you’re looking at has a high amount of social interaction the content can be identified.
2) Link Building
It is long past the period when you could just get hyperlinks from other sites. With the advent of Google’s Panda and Penguin algorithm SEOs are now forced to create links in using the old-fashioned method to create quality content that is link-worthy. But how do you reach websites willing to link to your content , if you ask them directly, زيادة مشاهدات اليوتيوب which is an “unnatural” link building practice? Social media is the answer. Social media lets you put your content in front of relevant audiences that may be convinced to link to it should it be worthy of linking to. They will also connect your content to their network, further increasing the influence of your content.
3.) Content Amplification
You could create any high quality content you want but it’s not going to gain significant traction without the aid of amplification. Email marketing can be an excellent method of amplifying content but it’s only going to be able to reach the people on your list of marketing contacts. It is possible to reach new audiences via social media. Once you share your content, your followers will be able to share it with their followers when they are satisfied with the content. The people who share it will promote your content to their followers, thereby increasing your reach. In return, you earn many relevant visitors such as inbound links, social signals and brand awareness All of which are utilized by search engines to judge content quality.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines can use brand name and reputation to determine the quality of your site and how trustworthy it needs to be within their ranking algorithms. Aside from amplifying your content Social media can also build brand awareness. Google calls this co-citation. These co-citations are built by using social media to boost Google’s trust and assist with branded searches.
5) Social Indexing
Since the search engines index social media sites, they are now showing in search results pages. This allows your brand to appear in search results for specific queries that aren’t limited to your company website. It gets even better. Individual tweets from Twitter were initially indexed and included in search results as well giving another opportunity for your content to rank in search. The service was temporary for a few months before Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.