What the heck does social media have to relate to SEO? At MWI, we get this a lot from the current and potential clients. Social media is an incredibly expanding marketing channel that many companies have only just begun making use of in the last few years, however it’s vital to take advantage of it when you’re investing resources in search engine optimization. Creating and managing social media accounts is extremely crucial to support SEO efforts, though their benefits aren’t immediately obvious. Here are five reasons why social media is essential for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for a long time now. A social engagement is when users like, share or share a tweet about content. A piece of content that has the highest number of social engagements will have more social signals. Search engines evaluate these signals from social media, and consider it an indicator of quality when ranking content. This allows search engines to know the content that people are most interested in and also what they consider to be high-quality. The content you’ve created can be immediately indexed when it’s getting a lot of social interaction.
2) Link Building
It’s long gone of asking for websites to link to yours. Google’s Panda/Penguin algorithm has forced SEOs to build links in using the old method: make top-quality content that’s relevant. But how do you reach sites who are willing to link to your content , if they are not directly approached as an “unnatural” link building method? Social media is the answer. Social media allows you to expose your content to of people who are interested and could be attracted to link to it in the event that it is worthy of linking to. Those people will also connect your content to their friends and increase the reach of your content.
3) Content Amplification
You can create all the good-quality content that you wish to, but it won’t gain much traction without amplification. Sure, email marketing is an effective way to boost the content, but it’ll only reach the people in your database of marketing. Social media lets you connect with new audiences through your content. After you have shared your content, the people who follow you will also share it with their following should they find it valuable. These people will then be able to share it with their followers and increase your reach. In return, you earn an abundance of relevant traffic and inbound links, as well as social signals , and brand Epicgamers.xyz/index.php/Five_Reasons_Why_Social_Media_Is_Important_For_SEO awareness All of which are utilized by search engines in determining the quality of content.
content amplification lifecycle
4.) Brand Recognition and Signals
The brand’s identity and reputation can tell search engines an awful lot about the overall quality of your website as well as the extent to which it can be respected in their ranking algorithms. Apart from boosting the quality of your content social media also aids in to increase awareness of your brand. This is what Google refers to as a co-citation. Making these co-citations with social media can boost Google’s trust and confidence in your website , and will also help with search queries that are personalized.
5.) Social Indexing
Search engines have been indexing social media profiles since a while which means that they show up in the search results pages. This allows your business to show up in search results for branded queries that are not only restricted to your business’s website. This gets more effective. Individual tweets on Twitter were at one time indexed and displayed in search results as well which gave another means for your content to rank in the search results. The service was temporary for a few months before Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.