What does social media have to do with SEO? At MWI we hear these questions frequently from our the current and potential clients. Social media is an incredibly growing marketing channel that most businesses have only recently begun making use of in the past few years, however it’s crucial to make use of in particular if you’re putting funds into SEO. While the benefits of using social media are not immediately apparent, they’re essential for SEO aid. click here if your are not being redirected in 5 seconds. (fontpro.com) are five benefits of social media is crucial for SEO.
1) Social Media Signals
It’s no secret that Google, Bing, and other search engines rely on online conversations in their ranking algorithms. When people share content via Twitter, Facebook, comment or share the content that is known as a social engagement. A piece of content that has more social engagements will be able to show more social signals. Search engines analyze these social signals and then use them as an indicator of quality when ranking the content. This allows search engines to know what people find most useful and also what they consider to be high-quality. The content you’ve created can also be indexed instantly in the event that it’s receiving lots of social interaction.
2.) Link Building
There are no more days of soliciting websites to link to your site. Google’s Panda/Penguin algorithms have compelled SEOs to link build the traditional way: create good quality content that is pertinent. How can you get your content to websites that are willing to link to your website, even if you ask them directly, which would be considered “unnatural”? Social media is the answer. Social media lets you expose your content to people who are willing to share it with others, when it’s worthy of linking to. These people may also share your content with their network which increases the power of your content.
3.) Content Amplification
You can create all the good-quality content that you wish to, but it won’t gain significant traction without the aid of amplification. Yes, email marketing is a great way to amplify content, but it can only reach the people in your marketing database. The possibility of reaching new audiences is through social media. If you share your content, your following will also spread it to their networks when they are satisfied with the content. They will also recommend your content to their followers, increasing your reach. In return, you earn a lot of relevant traffic including inbound links, branding awareness and social signals – all of which are used by search engines to determine the quality of content.
content amplification lifecycle
4) Brand Awareness & Signals
Search engines use brand identity and awareness to determine the credibility of your website and how trustworthy it should be for their ranking algorithms. Apart from boosting the quality of your content social media can also help build brand awareness. This is what Google refers to as co-citation. These co-citations can be built via social media in order to increase Google’s trust and assist with branded searches.
5.) Social Indexing
Search engines have been indexing the social media pages for some time now, which means they now appear on the search results pages. This lets your brand be displayed in search results for branded search queries , which is more than just your own website. This gets better. Tweets on their own from Twitter were once searchable and were displayed in the search results. This enabled your content to rank higher in search. It was temporary, however, and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.