What the heck does social media have to in relation to SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Social media is a rapidly expanding marketing channel that many businesses have only begun taking advantage of in the last few years, however it’s very important to leverage in particular if you’re putting resources into SEO. Although the benefits of social media may not seem immediately apparent, they are vital for SEO aid. Here are five reasons why social media is essential for SEO.

1) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines utilize online conversation as part of their algorithm for ranking. A social engagement happens the time when people share, like, comment on, share or tweet about an article. Content that has more social engagements will be able to show more social signals. These social signals are used by search engines to rank the content. This allows search engines to know what content people consider to be most valuable and what their algorithm deems top-quality. A piece of content can be instantly indexed when it’s getting a lot of social interaction.

2.) Link Building

It’s been a long time when you could go out and ask for links from other websites. Google’s Panda/Penguin algorithms are forcing SEOs to build links using the old method: make good quality content that is pertinent. What is the best way to reach websites that are willing to link to your website, even if they are considered “unnatural”? Social media is your answer. Social media lets you publish your content to people who are willing to share it with others, should it be worth linking to. They will also share your content with others increasing your influence.

3.) Content Amplification

You can create all the high quality content you want however, it will not get significant traction without the aid of amplification. Marketing via email is a great way of amplifying content but it’s only going to reach those in your list of marketing contacts. You can also reach new audiences through social media. When you share your content, your followers will also spread it to their networks when they are satisfied with the content. Then those people will be able to share it with their followers which will increase the reach of your content. In return, you earn a lot of relevant traffic including inbound links, social signals , and brand awareness – all of which are utilized by search engines to assess content quality.

content amplification lifecycle

4) Brand Awareness and Signals

Brand image and recognition can inform search engines an awful lot about the overall quality of your site and the degree to which it should be believed to be in its ranking algorithms. In addition to boosting your content Social media can also increase brand recognition. Google refers to this as co-citation. These co-citations can be developed by using social media to boost Google’s credibility and aid in search results that are branded.

5.) Social Indexing

Search engines have been indexing social media accounts for some time now and this means that they appear on the search results pages. This lets your brand show up in search results for your branded search queries , which is more than only your website. But it gets even better than that. Individual Tweets from Twitter were once indexed and shown in search results as well giving another opportunity to ensure your content’s ranking in the search results. However, Www.kinwiki.me/User:ErlindaSolander [www.laminateprofiles.com] it was only temporary it ended and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.