32 million lawsuit in opposition to Accenture “was a catastrophic relationship meltdown of epic proportions,” in accordance with Liz Miller, senior vice president of selling for the CMO Council. Hertz contends Accenture failed to “deliver the website and apps for which it was so generously paid” in a timely vogue. He mentioned. She mentioned. Beyond the wrongs and rights of the Hertz-Accenture legal battle, there are numerous classes to be discovered for brands enlisting the digital services of agencies. How do you really select a service supplier/agency? Where do manufacturers and agencies like these mostly err beyond day one? Miller and other digital expertise business pundits weigh in. But first, some particulars over the lawsuit. Accenture’s challenge went south in a number of methods, according to the lawsuit filed by Hertz. Accenture by no means delivered a functional website or cell app. Accenture did not deliver a responsive website and demanded a whole lot of 1000’s of dollars in additional fees to ship the promised medium-sized format.
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